Virgil Abloh-approved, apres-sport men’s wear label Casablanca, founded by French Moroccan creative director Charaf Tajer, is partnering with L.A. luxury boutique Maxfield on a capsule collection and experiential pop-up from April 10 to 25, to coincide with the Coachella Art and Music Festival, which will be headlined by Childish Gambino, Tame Impala and Ariana Grande, as well as feature such fashion-adjacent talent as Abloh, Jaden Smith and Kanye West.
For the pop-up at the Melrose Avenue boutique, Tajer is turning the Maxfield parking lot into an interactive, immersive tennis court where the 17-piece collection will be displayed. Pieces range in price from $150 to $700 and will include button-down silk shirt and shorts sets, caps and Ts with imagery that could have been lifted from the desert orange groves near Indio’s Empire Polo Grounds, where Coachella takes place.
The pop-up was especially designed to bring together the serenity and charm of the Palm Springs desert, while the gallery was revamped to intertwine the components of architecture and nature.
An installation set, a nod to the Memphis Milano design movement of the ’80s, is set with sharp yellow and blue archways to honor the creative director Charaf Tajer’s Moroccan background.
You can see the collection of Casablanca’s elegant silk and knit designs displayed beautifully throughout the store calling your name.
Quaint hand-crafted prints fed with bright colorful hues were produced purposefully by house artisans and give off the joyful energy of summertime on a pleasant sunny day.
Contrastingly, hand-crocheted and lightweight knitwear are included for those airy desert nights.
When you’re making a bold statement and rocking these outfits Casablanca has you set with accessories too like towels, hats and bikinis that will pair perfectly with the Casablanca look.
To understand how Casablanca makes such meaningful pieces, they team up with artisans from all over the world and make it their mission to put an emphasis on the importance of beauty for generations to come. Excellence and optimism have their name written all over it as they promote their holistic approach to design and craftsmanship.
You can find Luxury Parisian label Casablanca and Maxfield Los Angeles’s epic Desert Phantastica collection at the Maxfield Gallery on Melrose Avenue, open now until May 3.
