Visual merchandising does not stop at the window. In fact, the window is just the beinning. Once the visual window displays bring the customer into the store, its up to the interior displays to keep them interested. Lighting is a vital component to the interior visuals in a store. It is like the icing on the cake, as one would say.
Depending on the design of the lighting, it has the ability to enhance the atomsphere of any given space and influence the customers buying decisions.
Ambient lighting is the basic lighting within a store. This lighting provides visibility for customers to move around the store.
Accent lighting is good to use for highlighting a specific area within the store. It tends to show the importance of the item or display it is on.
Decorative lighting is like the jewelry for the store but in an architectural way. This lighting helps give a store a more polished look.
Task lighting is good for a more focused area in the store that needed extra lighting. The register or cashwrap would be a good place for this form of lighting.
There are different types of light bulbs that tend to give off different looks in visual displays as well.
Incandescent light bulbs are the most efficient bulbs, but tent to have a short life span. These light bulbs also give a more glowy look when used.
Halogen light bulbs are great for focused lighting. They are just a more modern form of incandescent light bulbs.
Fluorescent light bulbs are perfect for any general lighting. The are engery efficient, more cost effective, and have a longer lifespan than incandescent light bulbs.
