LOS ANGELES, Jan. 5, 2019 /PRNewswire/ — In conjunction with the NRF’s Retail Conference and Expo, Varius Solutions will be giving a captivating demonstration of new and engaging customer experiences made possible with Smart Digital Objects on blockchain.
The digital objects, called “Vatoms,” were created on the BLOCKv platform and will be released as part of a virtual treasure hunt that allows participants to find and collect valuable rewards at the Javits Center and across Manhattan. Objects can be discovered on a mobile map or in augmented reality and represent a new asset class, offering dramatic improvements in how brands and artists can engage and build long term relationships. Some objects will contain instant redeemable prizes and others will spawn instant casual games from partner Cataboom, offering additional layers of engagement and surprise.
The expo will showcase how gamified digital objects on blockchain are bringing a new era of customer experience, delivering improved metrics and longer-term customer value. Digital objects on blockchain— often referred to as “NFT’s” or non-fungible tokens—are authenticated, unique and tradeable. By augmenting the ground-breaking BLOCKv digital object platform with advanced solutions, tools and services, Varius is offering retailers an entirely new way to build value-based customer relationships. The objects Varius will showcase at NRF can be redeemed, combined or come alive based on external events such as location, sports scores or even weather.
Retail shoppers are immersed in their digital universe and are demanding more seamless integration with their lives than ever before, and consumers expect ever more value for their time. Coupons, email blasts, and banner ads are being rejected at mass scale, and often cheapen the brand and fail to create meaningful connections with consumers. The advent of dynamic, scarce and experiential digital objects is opening a new world of relationship-building opportunities between brands and customers.
“The blockchain revolution has changed our entire perception of reality,” says Mike Gamaroff, Chief Digital Officer at Varius Solutions. “There is now the ability for retailers to deliver digital goods that contain real value and create meaningful connections with their customers, driving higher efficiencies in media spend and yielding higher repeat engagement levels than possible in traditional digital channels.”
Non-fungible tokens have evolved from their experimental genesis into fully fledged retail solutions, bringing together the creative story-telling of brand marketing with the rigid trust layer of blockchain.
Varius CEO Gary Budzinski, says: “The emergence of digital objects and commodities is set to have a transformative effect on multiple industries, and retail will be among the first impacted. We are excited by the implications of blockchain within the retail sector, and are glad to be a frontrunner in bringing these solutions to fruition for brands and marketers.”
Get on over to NRF 2019 and come play.
Where: NRF 2019 Retail’s Big Show at Javits Center, New York City, and other locations in midtown Manhattan.
Varius will showcase its technology and share out some fun digital objects at its NRF location in the Varius/BlockV booth (#843, Level 1), and at select partner booths.
About Varius Solutions
Varius Solutions is a Blockchain-Infused Professional Services Consulting and Digital Product Company. Our best in class operating model drives focused delivery discipline and measurable customer success with aligned company culture by combining two transformative world trends: the proliferation of new collaboration models with decentralized ledger technology, and the transition from direct to experiential marketing.
We are dedicated to leveraging professional services to drive value and IP in software. Unlike other blockchain-based companies, Varius Solutions focuses on empowering brands to reimagine the customer experience and build direct-to-consumer relationships centered on trust, value, and communication. Our unique and differentiated solution approach based on a rapidly deployable digital object data model helps brands design, deploy and distribute rich engagement programs that offer tangible new experiences into the hands of their consumers and also leads how enterprises use blockchain to engage their customers, suppliers and stakeholders.
More information visit us at or follow us on LinkedIn or Twitter @VariusSolutions
View original content:
SOURCE Varius Solutions