In the ever-evolving world of beauty and skincare, Ulta Beauty has once again positioned itself at the forefront of industry trends and innovations with its impressive 2024 Beauty Conference. Held in the vibrant city of Las Vegas, the event drew beauty professionals, influencers, and enthusiasts from around the globe, converging for a multi-day exploration of the latest products, cutting-edge technologies, and forward-thinking strategies.

The 2024 Ulta Beauty Conference was designed to inspire and empower. With a theme of “The Joy Beauty Brings” the conference showcased how technology, sustainability, and creativity are shaping the future of the beauty industry. The event featured keynote speeches, panel discussions, and workshops led by renowned industry leaders, beauty influencers, and business strategists like Ariana Grande for R.E.M Beauty.

Thousands of beauty brands participated in the conference. See installations below produced by Arsenal New York.

NARS

Charlotte Tilbury

Bubble 

Bobbi Brown