Ulta Beauty, like every retailer in the U.S., is currently dealing with the coronavirus crisis.

On the company’s fourth-quarter earnings call, chief executive officer Mary Dillon listed a series of steps Ulta is taking to address COVID-19, including increased sanitation and cleaning efforts and the temporary suspension of brow, lash and skin services. “We’ve posted signage in stores directing guests who want to try a product to find an associate who will sanitize testers on-demand,” Dillon said. “We’re implementing a no-touch approach when it comes to assistance like shade-matching.”

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