Top 10 Lunar New Year Email Campaigns to Inspire You for 2022

01/29/22

With Lunar New Year right around the corner, brands are gearing up for one of the most important times of year. Lunar New Year is a time for reflection and celebration and in 2022, it will be the year of the Tiger! Lunar New Year celebration is the most important holiday in the biggest luxury market and, it is fundamental to get the marketing campaigns right. Are western companies doing their homework and investing time and resources in culturally understanding the Year of the Tiger? Are they releasing dedicated campaigns incorporating traditions and superstitions for 2022? From Nike, to Dior, to Kate Spade, here are some email campaigns that may inspire your brand for this year’s celebrations or your next campaign.