With the continued hardships of lockdowns Tommy Hilfiger has taken the initiative to introduce a virtual shopping service at its flagship store in London at Regent Street.
In the run-up to Valentines Day, the retailer is offering its customers “the experience and service that they would receive as though they were in-store, but from the comfort of their own homes”.
Under the service, customers are able to speak with stylists directly between 10am to 5pm, via WhatsApp video or messenger, to find out details around exclusive product lines, together with fit, fabrication, and more.
There’s also live product information, including markdown and exclusive product lines, as well as complimentary monogramming across all orders. In addition, the store offers 48 hour delivery, following payment, at a cost of £5.75 in the UK, excluding Northern Ireland.
Virtual appointments are seen as a key way to maintain contact with affluent consumers while stores are closed. A large number of upscale and premium brands have introduced them globally, with such appointments often being linked in some way to brands’ key flagship stores.
Tommy Hilfiger flagship store in London at Regent St