Tiffany & Co. Launches A Special Creation For The US Open Tennis Championships and Sparkles with Augmented Reality

The luxury brand unveils its special creation on its official Instagram page With Tiffany & Co. having a long history with the US Open they have celebrated this year with a grand creation…

Since 1987, Tiffany & Co. has been the official trophy creator for the US Open. As per their website, the brand outlines the strenuous process that goes into the making of a single trophy.

However, with the brand’s stellar reputation of producing nothing but the top best quality, it doesn’t come as a surprise that creating the men’s and women’s singles trophies takes five months each and weigh approximately 5.5 pounds.

The luxury brand has been hinting at a unique creation via its Instagram page, posting a photo of tennis balls in their infamous blue hue with a witty tennis pun: “It isn’t victory without Tiffany & Co., and we’re serving up something new at this year’s US OPEN.”

And finally, the company showcased the much-anticipated launch via Instagram. They have created a spectacular Elsa Peretti Diamonds by the Yard® tennis racket that surely is one like no other. As the post displays, instead of strings, Tiffany & Co. has added a flare of luxury with 108 bezel-set diamonds decorated on platinum chains with the frame of the racket in their iconic hue. And not to miss, the piece has just over 30 carats of diamonds adorn it.