- Piper Jaffray surveyed 8,600 teens across the United States to find out how they spend their money.
- The report showed that overall, teens are spending more on food than on anything else, and they are continuing to drive growth in athletic wear.
- Here are their top 10 clothing brands.
America’s teens have spoken.
On Monday, Piper Jaffray released “Taking Stock With Teens,” its semiannual survey of teen spending habits. The report showed that teens are spending more on food and video games than on anything else but are continuing to drive growth in athletic wear.
The ’90s logo and streetwear craze hasn’t faded. Tommy Hilfiger, Supreme, Calvin Klein, and Champion continue to rise in popularity among these young shoppers.
The survey targeted 6,000 teens across the United States, with an average age of 16. Here are their 10 favorite apparel brands:
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10. Urban Outfitters
Urban Outfitters has benefited from being at the forefront of a major shift in fashion away from skinny jeans and toward crop tops and high-waisted jeans. In recent earnings calls, Urban Outfitters’ management team has called this out as a key reason for its recent growth.
Same-store sales were up from flat numbers in 2017 to double-digit growth in 2018.
9. Vans
Vans, which is best known for its sneakers, was voted the No. 2 footwear brand among all teens. It also made it into the top 10 list for apparel.
In just over a decade, the brand has grown from being a mostly local Southern California sneaker company to a global powerhouse. It’s now the largest brand at VF Corporation, racking up over $3 billion in sales, according to Piper Jaffray.
8. Ralph Lauren
While the overall trend in fashion is skewing toward streetwear brands, Ralph Lauren is still winning over the preppy crowd.
The company crept up the ranks one position as a preferred apparel brand for teens. This was mostly led by male votes.