Welcome to The Week at MarTech Advisor! This weekly column takes you through the ideas, news, articles, interviews and podcasts published on MarTech Advisor in the past week. Today, we’ve got the latest from the week of March 25 to March 29, 2019 — just for you.
The month of March was an action-packed one with several MarTech Events to keep everyone on their toes. Google Introduced Image Shopping at Shoptalk and Adobe Unveiled Commerce Cloud at Adobe Summit 2019. There were launches, awards, announcements and so much more at Demandbase 6th Annual ABM Innovation Summit, DMN Awards, Social Media Marketing World, AgilOne Customer Data Platform Summit, CXL Live and B2B Marketing Expo among others.
In the week that was, we published a primer on Content Creation to help you learn the ins and outs of content creation, commonly used formats, everything you need to know about the workflow and the alternatives to create quality content with pros and cons. Don’t miss this one!
We had some very interesting Guests Posts and Staff Articles on AI, AdTech, Interactive Marketing, Augmented Reality, Voice Search, Marketing Automation and more. Lots of exciting news from Google, Adobe, Apple, Microsoft and LinkedIn too!
What else happened in the world of MarTech?
Here’s a quick roundup of the MarTech highlights that you might have missed or may want to read just one more time!
Highlight of the Week
What is Content Creation? Tips to Get You Started
Content creation is a crucial element of the content marketing and content experience processes. Learn all about the process of creation of content, the types of formats with best practices and workflow details. Also find out the pros and cons of having an in-house team versus an outsourced strategy to make an informed decision.
Get Inspired: Editor’s Picks from the Best New Ideas and Perspectives This Week
Many Have Missed the Mark on Chatbots; Tips to Ensure Success
Many invested heavily in chatbots over the years but seldom got their strategies right with this technology. Michael Affronti, SVP of Product at Fuze says, “There’s nothing worse than a good idea executed poorly.” Learn how to make the most of this investment with his five tips!
Google Ad Filtering: Expected Affiliate Losses and How to Avoid Them
How can advertisers avoid affiliate losses due to the final global-scale update set to release on July 9, 2019? Kateryna Khalus, Team Lead in the Publishers Department at Admitad, talks about the expected affiliate losses, and how to minimize them.
How Voice-Enabled Shopping Is Giving Retail Its Biggest Boost to Date
No one dreamed of shopping online using only your voice some years ago, but it’s a reality today. Chris Sheehan, VP Strategic Accounts, Applause, says “multimodal devices like Amazon’s Echo Show present products with both an auditory and screen interface, helping prospective buyers see what a product actually looks like.”
3 Ways AR is Digitally Transforming Retail Customer Experience in 2019
Augmented Reality is bringing digital transformations to the retail sector for ‘augmented’ customer experiences and retailers are exploring novel ways to create experiences that blend the physical world with digital magic. Find out the three ways you can provide unique and memorable experiences for your customers with AR.
What B2B Marketers Can Learn from Email Marketing Campaigns
GetResponse and Ascend recently conducted a survey on the current state of email marketing among B2B companies. Courtenay Worcester, U.S. Director of Marketing, GetResponse, sheds light on the results with industry-wide best practices and the challenges keeping marketers up at night.
Marketers Need to Know This About the Future of Voice & Audio in 2019
“20% of customers with Easy Orders had used Alexa for this service just two months after launching. This clearly demonstrates how the adoption of voice technology is being driven by convenience, and consumers are eager to jump on the trend,” said Tom Livne, CEO of Verbit, exclusively to MarTech Advisor. We compiled three voice marketing strategies you can try in 2019.
Stay in the Loop: The Big News of the Week
Adobe and Microsoft to Extend Global Partnership into China
At Adobe Summit, Adobe and Microsoft are extending their partnership into China to help global brands locally deliver personalized experiences across customer touchpoints. The expansion of the companies’ partnership into China enables the global availability of Adobe Experience Cloud.
Google Enhances Gmail; Launches Dynamic Email to Make it More Interactive
Google announced that they are making emails more useful and interactive in Gmail. With dynamic email, customers can easily take action directly from within the message itself, like RSVP to an event, fill out a questionnaire, browse a catalog or respond to a comment.
Marketers can reach customers through their Gmail inbox without the stress of wondering what the number of opens and site visits are going to look like. This will also reduce the need for customers to click on a link and wait for the page to load, which will also save you from customers dropping off. Here are some tips to implement dynamic email as part of your marketing strategy!
Apple Announces Subscription Service, Apple News+, Within the Apple News App
Apple announced a new subscription service that brings together over 300 popular magazines, leading newspapers and digital publishers into a seamless, curated experience within the Apple News app. Apple News+ presents relevant articles from renowned publications such as Vogue, National Geographic Magazine, People, ELLE, The Wall Street Journal and Los Angeles Times.
Adobe Partners with Microsoft and LinkedIn to Accelerate Account-Based Experiences
Adobe announced an extension of its partnership with Microsoft and a new integration with LinkedIn to accelerate account-based experiences through new marketing solution integrations. This will empower B2B marketers and sellers to easily identify, understand and engage B2B customer buying teams.
What a fun week!
See you next Friday!