We’re thrilled to announce that The Phygital Lab podcast is back, kicking off a new season with a compelling conversation with Jon Harari and Raul Tovar, co-founders of WindowsWear. Known for pioneering the concept of visual merchandising and retail design experiences, Jon and Raul have built a thriving community of brands, designers, and industry professionals who are transforming the retail landscape. In this episode, they share invaluable insights into how intentional community building drives business growth.
Building a Community with Purpose
At the heart of WindowsWear’s success lies a commitment to community. With an expansive network of partners, clients, and students, WindowsWear connects people from diverse backgrounds but with a shared passion for fashion, design, and retail. Jon and Raul reveal that this community-oriented approach was not an afterthought but an intentional strategy that shaped WindowsWear from the ground up. By fostering a space where like-minded individuals can collaborate, learn, and innovate, they’ve created a loyal community that not only supports the business but also drives its growth.
Cultivating Engagement and Authenticity
One of the key takeaways from this episode is the emphasis on genuine engagement. Jon and Raul believe that building a community goes beyond merely connecting people—it’s about creating meaningful experiences that resonate with each member. Through events, educational workshops, and collaborative projects, WindowsWear provides its community with opportunities to actively engage and contribute. This approach creates a sense of belonging, making community members feel like a vital part of something larger than themselves.
The Role of Technology in Community Building
In today’s digital age, the concept of “phygital” (a blend of physical and digital) has become crucial for creating seamless experiences that bridge the online and offline worlds. WindowsWear exemplifies this by merging digital platforms with real-world retail experiences. By leveraging technology, they’re able to expand their reach, connect with a global audience, and maintain a strong digital presence without losing the personal touch that defines their brand. Jon and Raul explain how WindowsWear uses digital tools to not only enhance their community’s experiences but also to gather insights that help them adapt and evolve in response to the community’s needs.
Lessons for Aspiring Entrepreneurs
For those looking to emulate WindowsWear’s success, Jon and Raul offer a wealth of advice. They stress the importance of patience, consistency, and the willingness to listen to your community. Building a loyal following doesn’t happen overnight—it requires intentionality and dedication. They encourage entrepreneurs to focus on adding value to their community and creating a two-way relationship where feedback is both welcomed and acted upon.
The Future of WindowsWear and Phygital Experiences
As they look to the future, Jon and Raul are excited about the possibilities for further innovation in the phygital space. They plan to continue growing WindowsWear’s community, creating more opportunities for collaboration and exploring new ways to bring digital and physical experiences together. They believe that as technology evolves, so too will the ways we interact, engage, and build relationships within our communities.
Tune in to The Phygital Lab to get the full scoop on how WindowsWear’s founders are redefining community building in the digital age. This episode offers an inspiring roadmap for anyone looking to harness the power of community to drive business growth, create impactful experiences, and make a lasting mark in their industry.