Each year, Macy’s Holiday Windows bring a sense of wonder and joy to New Yorkers and visitors alike, offering a glimpse into a magical world where holiday dreams come true. This year’s theme, “Give Love,” revolves around the powerful emotions tied to the season—giving, warmth, wonder, surprise, joy, and, above all, love. These themes come to life through a series of intricate windows that showcase both the magic of the holidays and Macy’s commitment to community.
At the heart of this year’s windows are the Macy’s Gift Guide elves, who guide visitors through each enchanting scene, offering a visual feast that highlights not just the joy of giving, but also the joy of togetherness. The windows tell a story of connection, with an emphasis on kindness and generosity, and are especially poignant as Macy’s celebrates its partnership with Big Brothers Big Sisters in two of the windows. This collaboration brings to life the hand-drawn ornaments made by the “Littles” of New York City, adding a heartwarming and community-centered touch to the holiday display.
Window 1: Macy’s Gift Guide
The first window invites viewers into the magical world of the Macy’s Gift Guides, ready to assist you on your journey to joy. With a snap of their fingers, the elves unlock a door to a land filled with gifts, surprises, and endless holiday cheer. Each Gift Guide leads you from window to window, setting the stage for the enchanting displays to come. The window captures the essence of discovery and wonder, offering an invitation to explore Macy’s seasonal offerings while celebrating the delight of giving.
“Follow their lead from floor to floor, in this magical wonderland to explore. Surprises await at every turn, through the Magic of Macy’s—who can ask for more?”
Window 2: Give Warmth
The second window brings the coziness of the holiday season to life, with warm lights glowing and a sense of peace that only the holiday season can provide. A Macy’s Gift Guide lovingly pulls the ribbon tight to reveal a shining teddy bear, surrounded by hundreds of hand-drawn ornaments from children across New York City. These ornaments, created by the “Littles” of Big Brothers Big Sisters, capture moments of joy, love, and hope, reflecting the pure-hearted magic of the season. As the holiday decor twinkles, the window showcases the beauty of warmth—both the physical warmth of the season and the emotional warmth of giving.
“The glow of lights, the warmth of night, snuggle up for a holiday delight!”
Window 3: Give Wonder
Wonder fills the air in the third window, as the Macy’s Gift Guides look up to the sky and spot Santa’s sleigh soaring through a crisp, moonlit night. With reindeer gleaming and Santa smiling down from above, this window reminds viewers of the magic that exists for those who believe. The elves encourage everyone to embrace the wonder and excitement of the season. It’s a window dedicated to dreamers, big thinkers, and those who continue to see magic in the world.
“Give Wonder to all the curious dreamers, the big thinkers, and the magic believers.”
Window 4: Give Surprise
What’s the fun of the holidays without a surprise? In this window, viewers are treated to an unexpected delight as CJ the elf peeks through, eyes wide with glee. His surprise is mirrored by the Gift Guide, who stands balanced atop presents stacked high, eyes wide as she sees CJ in the window. The whimsical scene features the excitement of holiday surprises, with a giant balloon and festive decorations adding to the charm. This window perfectly captures the element of surprise that makes the season so special.
“Keep your eyes open for a big surprise! You might spot CJ the elf full of glee in his eyes.”
Window 5: Give Love
Love is at the core of Macy’s holiday spirit, and this window celebrates the joy of giving and the bonds we create with others. The Gift Guides stand amid a sea of ornaments, each lovingly made by Big Brothers Big Sisters’ Littles, capturing moments of affection and connection. These ornaments, crafted with care, symbolize the deep love shared between Bigs and Littles, friends and family, and all those who come together to make the season bright. This window radiates warmth and affection, showcasing that the true gift of the season is the love we give to one another.
“With hearts aglow and love so near, our spirits shine with festive cheer.”
Window 6: Give Joy
The final window bursts with joy, as the Macy’s Gift Guides open the door to a world of twinkling stars and sparkling lights. Santa appears in all his glory, and his presence fills the scene with the laughter and joy of the season. This window celebrates the shared happiness that comes from giving and receiving, and the joy that is passed from one person to another. The sparkling lights and festive decorations offer a final reminder to embrace the joy that the holiday season brings.
“The Gift Guides open a world of delight, revealing the magic of holiday light.”
Macy’s Holiday Windows are a beloved tradition, and this year’s theme of “Give Love” speaks to the core of the holiday spirit. With each window showcasing the power of giving—whether it’s warmth, wonder, surprise, love, or joy—the display is a reminder of what makes this season so special. The collaboration with Big Brothers Big Sisters adds an extra layer of meaning, bringing together the community and reminding us all of the importance of giving back.
So, as you stroll past the windows of Macy’s this holiday season, take a moment to pause and reflect on the messages of love and togetherness that shine through. Whether you’re experiencing the magic with your family, friends, or a loved one, the Macy’s Holiday Windows are a celebration of all that makes the holiday season truly unforgettable.
