Take a Tour of The Conservatory, a Chic Concept Store at Hudson Yards – HarpersBAZAAR.com

Courtesy

Today (Mar. 15) marks the debut of The Conservatory, a new boutique at Hudson Yards that hopes to bring the most appealing aspects about online shopping into a thoughtfully curated immersive shopping experience IRL.

Brian Bolke, a co-founder of Forty Five Ten, who parted ways with the company in 2017, dreamed up this new and well-curated space that considers the origin, sustainability, and price of an item before carrying it in store. There is also an emphasis on offering pieces for all age ranges, sizes, that “defy traditional gender-specific presentations.”

Each season, the store will offer interesting visuals in-store, in print, and digitally to “reflect the season’s Curriculum theme” and touch on the consumer’s five basic senses. There is also 500 square feet of dedicated space for a gallery to spotlight original artwork that’s on theme for the season.

The store will sell a fun mix of 50 emerging and heritage brands from Tibi to Jil Sander. For the grand opening, the store will carry a unique capsule by Narciso Rodriguez.

The retail space also includes Teak Tearoom. Executive Chef Adam Ross will oversee the food which includes baked goods from Thomas Keller’s Bouchon Bakery, and teas by Waris. The warm spot features Knoll furniture and tableware by Georg Jensen that is available for purchase, naturally. Other epicurean and culinary gifts, including autographed books from Chef Thomas Keller’s Finesse The Store, is available for sale for the first time outside his Napa Valley shop.

Take a tour below.

Advertisement – Continue Reading Below

The lifestyle concept store boasts a flower shop called Lewis Miller by Urban Stemsat its entryway. There will be a mix of blooms including orchids that are available exclusively to the store and can be picked up in-person or delivered.

Bolke has tapped a team of editors to help merchandise the store and assist with creating original content and in-store programming. Town & Country fashion and accessories director Will Kahn will support the fine jewelry selection. Former Harper’s BAZAAR and Town & Country Beauty Director Jamie Rosen will oversee well- being. Manhattan designer Justin von der Fehr will manage living. Cindy Weber-Cleary, former Fashion Director at InStyle and Glamour, will be the boutique’s wardrobe editor.

“It’s a place of study and discovery, a place that brings nature indoors and place that suggests the idea of conservation—of respect for resources and time. Time is the ultimate luxury. I invite you to literally stop and smell the roses,” says Bolke.

La Sieste Bastide, is a quiet, ten-minute private room to take in the colorful space that’s filled with relaxing sounds, scenery, architectural forms, and scents all inspired by the French city of Aix-en-Provence. Bastide co-founders, Frédéric Fekkai and Shirin von Wulffen, commissioned French artist Alexandre Benjamin Navet to create the lifestyle room to help you recharge.

03/15/19

Share On