In a kaleidoscopic celebration of color and creativity, adidas Originals brings its iconic adicolor Activation to Chengdu, marking the first stop of its journey across the country. Nestled within the bustling streets of Taikoo Li, this vibrant installation beckons visitors to immerse themselves in a world where hues collide and retro styles reign supreme.
From March 30th to March 31st, adidas Originals, in collaboration with the innovative minds at ABAXRRR, invites enthusiasts to “play the new” and embrace the timeless allure of adicolor. The installation serves as a playground for fashion aficionados and trendsetters alike, offering a unique opportunity to interact with the brand’s latest collection in a dynamic and immersive environment.
At the heart of the installation lies a collection of multi-color, retro-style giant devices, each representing a distinct hue from the new series of adicolor flash. From fiery reds to cool blues, and from sunny yellows to rich purples, the spectrum of colors dazzles the senses, creating a visually captivating tableau that embodies the spirit of adicolor.
Visitors are encouraged to unleash their creativity and take a group photo with hundreds of adicolor pieces, capturing a moment of shared joy and expression against the backdrop of vibrant hues. Whether striking a pose with friends or posing solo, the installation serves as the perfect backdrop for memorable moments and colorful adventures.
But the experience doesn’t end there. adidas Originals invites guests to “open” themselves to the enduring legacy of adicolor, as they explore the brand’s classic clothing reimagined through the lens of modern innovation. From reinterpreted classics to revitalized retro trends, the collection offers a fresh perspective on timeless styles, inviting fashion enthusiasts to rediscover the magic of adicolor.
For those looking to take a piece of the experience home, portable pocket bags made from the adicolor series await, offering a stylish and practical memento of their visit to the adicolor Activation. With its bold colors and retro-inspired designs, these bags are the perfect accessory for fashion-forward individuals on the go.
As Chengdu’s Taikoo Li transforms into a vibrant playground of color and creativity, adidas Originals invites visitors to join in the celebration and embark on a journey of self-expression and style discovery. With its dynamic installation and eclectic collection, the adicolor Activation promises an unforgettable experience that captures the essence of adicolor’s enduring legacy and invites enthusiasts to embrace the power of color in all its forms.
