The beauty and skincare brand Sol De Janeiro has taken London by storm with its latest pop-up, the Sol-cial Club, at Sephora Westfield in White City. This vibrant installation, crafted by Harlequin Design, showcases the brand’s iconic products, especially the beloved Bum Bum Cream, in an engaging and immersive environment. This pop-up isn’t just a display; it’s an experience that encapsulates the sunny, carefree spirit of Sol De Janeiro.
Design and Concept by Harlequin Design
Harlequin Design, a renowned name in the world of retail design and visual merchandising, has once again delivered a spectacular concept with the Sol-cial Club. The pop-up is a visual feast, dominated by the brand’s signature yellow color and oversized props that bring the playful essence of Sol De Janeiro to life.
The centerpiece of the pop-up is a massive replica of the iconic Bum Bum Cream jar. This oversized prop serves as both a focal point and a photo opportunity for visitors, encouraging interaction and social sharing. The use of large-scale props and vibrant colors creates a fun and inviting atmosphere, making the pop-up a must-visit spot in Westfield.
Harlequin Design’s approach to this project was to create an environment that not only showcases the products but also conveys the brand’s Brazilian-inspired ethos. The result is a space that feels like a tropical getaway, complete with lush greenery, beach-inspired décor, and, of course, the signature scent of the Bum Bum Cream wafting through the air.
The Sol-cial Club Experience
The Sol-cial Club is designed to be more than just a retail space; it’s an interactive experience. Visitors are invited to explore the range of Sol De Janeiro products, from their famed body creams to their enticing fragrances and skincare essentials. The layout encourages exploration, with each section of the pop-up offering something new to discover.
One of the highlights of the Sol-cial Club is the dedicated fragrance bar. Here, visitors can sample the various scents offered by Sol De Janeiro, each one inspired by the vibrant culture and natural beauty of Brazil. The staff at the pop-up are knowledgeable and enthusiastic, ready to guide visitors through the product range and share the story behind each scent.
In addition to the fragrance bar, the pop-up features several interactive elements designed to engage visitors. There are skincare consultation stations where guests can receive personalized recommendations, and sampling stations where they can try out the products. The oversized Bum Bum Cream prop doubles as a playful seating area, encouraging visitors to sit back, relax, and immerse themselves in the Sol De Janeiro experience.
Brand Engagement and Social Media
The Sol-cial Club is designed with social media in mind. Every corner of the pop-up is Instagram-worthy, from the vibrant color scheme to the cleverly designed props. Harlequin Design has ensured that there are plenty of photo opportunities, encouraging visitors to snap pictures and share their experience on social media.
The brand’s hashtag, prominently displayed throughout the pop-up, further encourages social sharing. This not only helps to spread the word about the Sol-cial Club but also creates a sense of community among fans of the brand. The interactive elements and the overall design make it a perfect backdrop for influencers and beauty enthusiasts alike.
The Sol De Janeiro Sol-cial Club at Sephora Westfield in White City is a masterclass in experiential retail. Harlequin Design has created a space that perfectly captures the vibrant, playful spirit of Sol De Janeiro, offering visitors an immersive experience that goes beyond traditional retail. The pop-up is a celebration of the brand’s iconic products, especially the Bum Bum Cream, and a testament to the power of creative design in engaging and delighting customers. Whether you’re a long-time fan of Sol De Janeiro or a newcomer to the brand, the Sol-cial Club is a must-visit destination that promises to leave you with a smile on your face and a hint of Brazilian sunshine in your heart.
