Seekd opens pop-up store at Brent Cross – Jewellery Focus

Sustainable jewellery and accessories brand, Seekd, has launched an exclusive spring pop-up at Brent Cross shopping centre.

Following the success of its Christmas pop-up, Seekd the new shop will offer a selection of unique products, all of which have been designed by emerging talent with a focus on sustainability, use of eco-friendly materials.

Some of the designers featured in the pop-up include Vurchoo Jewellery, Smateria and Lark and Berry, the first cultured diamond store in the world.

Seekd was founded in June 2018 by Fay Cannings who was inspired by the legacy of her Grandfather’s jewellery business. Seekd now sells bracelets, rings, necklaces, earrings, scarves, bags and knitwear from over 30 designers.

Speaking about the pop-up, Canning said: “While we were born an online business, I’m delighted we have the opportunity to showcase the very best of Seekd at Brent Cross. Shoppers will have the chance to explore a specially curated collection of ethical jewellery and accessories that simply cannot be found anywhere else.

“Our business is founded on ethical values and it’s so refreshing to work with a retail partner that is similarly committed to building a more sustainable future.”