Saks Fifth Avenue’s Main Floor Renovation Comes Full Circle

Retailer balances heritage luxury brands with new talents to create a spark of excitement.

Saks Fifth Avenue on Monday reached a milestone: finishing the last part of the renovation of the 53,000-square-foot main floor. If the unveiling seemed somewhat anticlimactic barring any pomp and circumstance, consumers nonetheless streamed in through the 646,000-square-foot flagship’s 49th Street and 50th Street doors or Fifth Avenue entrances and walked east to the new section.

Powerhouse luxury brands such as Louis Vuitton, Dior, Balenciaga, Prada and Chanel, whose shop-in-shop represents the Parisian house’s largest handbag space at a multilabel North American retailer, in February planted stakes near the high-traffic Fifth Avenue side of the store — the better for tourists to see all the leather and logos.

Saks Fifth Avenue’s Main Floor Renovation Comes Full Circle