Legend Heroes Park offers a wide range of rides, games, sports, entertainment and other attractions with virtual and augmented reality, holograms, and other technologies.
Old Bridge-based retail leasing specialist R.J. Brunelli announced it has been selected by Legend Heroes Park as the exclusive nationwide real estate broker for its entry into the U.S. market.
A tech-based entertainment concept, Legend Heroes Park combines virtual and augmented reality technologies with the physical world for an immersive experience.
Legend Heroes Park offers a range of rides, games, sports, entertainment and other attractions employing virtual and augmented reality, holograms, motion tracking, projection mapping and 4D+ technologies. The park’s modularized concept can be adapted to a wide range of building sizes, with the space divided into a series of zones targeting different interests.
Regional malls are the preferred venue, where the company can absorb vacant sub-anchors or single floors of subdivided department store buildings. Legends Holdings will also consider vacant big-box retail spaces on the periphery of regional malls or in high-profile power centers, strip centers or freestanding highway locations. Other potential venues include warehouse/flex buildings in close proximity to major malls or entertainment complexes.
“At a time when many mall operators are struggling to fill vacant department store spaces, Legend Heroes Park offers a unique entertainment destination use aimed at people of all ages,” said Fox. “In particular, the flexible concept presents a compelling alternative for properties desiring to present new options that can potentially bring back millennials who have shied away from malls in recent years.”
In the United States, the company is seeking big-box locations in major metropolitan markets across the country, including New York, Atlanta, Orlando, Las Vegas, Los Angeles, San Francisco, Dallas, Fort Worth, Houston, Chicago, Boston, Denver, San Diego, Virginia, Washington, D.C. and Philadelphia.
The first phase of Legend Heroes Park’s initial location opened earlier this month in Studio City in Macau, in East Asia. A second phase is scheduled to open in late spring, bringing its total footprint to 64,000 square feet.