Polo Ralph Lauren celebrates 100 years of Centre Court at Wimbledon and its 17th anniversary as the Official Outfitter of The Championships, Wimbledon with a dedicated apparel collection for men and women, a series of unique and immersive consumer experiences and a new digital outfit on online gaming platform Roblox.
In London, the New Bond Street flagship facade will feature a dedicated Wimbledon takeover and tennis matches will be live-streamed on screens in the store’s windows for the duration of The Championships. Customers are invited to watch while enjoying tea and coffee from the Ralph’s Coffee Pop-up, situated on the ground floor and terrace at New Bond Street.
This year, for the first time, Polo Ralph Lauren will create an immersive consumer experience at Selfridges on the second floor of the London department store throughout The Championships. Customers will be able to enjoy live tennis matches broadcast directly from The Championships and complementary strawberries and cream.
