Victoria's Secret Lingerie Pop-Up New York, US Jan 2025

Duggal partnered with Victoria’s Secret PINK and Van Leeuwen Ice Cream to bring their pop-up experience to life in Tribeca, NYC. The Victoria’s Secret Visual Team transformed the space into a Valentine’s Day celebration to mark the launch of curated collection edits by Halley Kate and Jaz. Working closely with the Victoria’s Secret team, Duggal played an integral role in bringing this immersive pop-up experience to life. Our comprehensive services included fabrication, printing, installation, and specialty manufacturing. This included the creation of a custom-built shroud cover, branded pint and sundae cups, and a unique outdoor inflatable, all designed to elevate the overall experience and capture the essence of the collaboration.