Disney Mickey and Minnie Shop - Minnie's Thanksgiving Balloon Debut
Duggal’ Special Projects Team brought Disney magic to Macy’s with an activation that spanned multiple floors. The highlight was a giant Minnie Mouse sculpture inspired by the Macy's Thanksgiving Day Parade balloon. The team also transformed retail spaces, turning digital renderings into reality. From October 17th, 2024 through the New Year, Macy’s Herald Square flagship and 200 stores nationwide will feature a dedicated Mickey and Minnie Shop, showcasing limited-edition products. This collaboration celebrates Disney’s magic and legacy, marking Minnie Mouse’s debut as a character balloon in the Macy's Thanksgiving Day Parade.
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