Love Cocoa Flagship Store
Someday Studios approached Formroom to design a high street chocolate shop for one of their brand partners in the run-up to Christmas, as part of Westminster City Council’s ‘Meanwhile On’ project near Oxford Street. The brand, Love Cocoa, was founded by James Cadbury, the great, great, great grandson of philanthropist, John Cadbury.
This history, and the origins of the Cadbury brand, was something that inspired our shop design and layout, which includes a hot chocolate café and luxury selection of single-origin, sustainably sourced chocolates, crafted from the world’s finest cacao, beautifully presented in eco-friendly, plastic-free packaging.
Our design aesthetic was founded on the idea of being ‘inside a chocolate box’, with wall panelling and colours that mirror the shape and packaging of Love Cocoa’s bars. The retail strategy and concept design that we developed, together with James and Someday Studios, help to create the brand’s first physical presence in a way that is both ownable to the brand (through product-inspired fixtures, patterns, colours and sustainable materials made from cocoa beans) and memorable to customers (through the part retail, part café experience).
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