Coach Luxury Fashion Pop-Up Taitung, TW Aug 2024

Coach introduced the Tabby Hot Air Balloon experience as part of its Find Your Courage campaign, celebrating self-expression and identity exploration through the lens of the iconic Tabby handbag. Debuting at the Taiwan International Balloon Festival in Luye Highlands, the event highlighted Coach’s commitment to creating community-focused, immersive experiences. Visitors enjoyed the sight of the Coach Signature Hot Air Balloon and a giant Tabby installation, with opportunities to complete tasks for prizes and participate in the Find Your Courage virtual game for exclusive rewards. This initiative reflects Coach’s dedication to crafting memorable moments that connect deeply with its audience.