Coach Luxury Fashion Pop-Up Bangkok, TH Apr 2024

Coach introduced The Coach Tabby Shop, an immersive pop-up celebrating self-expression and the playful spirit of the iconic Tabby bag. Showcasing the latest Quilted Tabby, the experience embodies Coach’s commitment to creating unique moments that inspire confidence and connect with the community. Set in Parc Paragon, the pop-up transformed the shopping destination into a vibrant canary yellow space, featuring a larger-than-life inflatable bouncy castle. Reflecting the energy and optimism of Coach’s New York City roots, the pop-up invited visitors to explore a fun and imaginative world inspired by the expressive spirit of today’s generation.