COACH Spring Tabby Australia
Coach unveiled its vibrant Tabby Shop pop-up, transforming Daniel’s Car Park on Lonsdale Street into a yellow-hued destination full of immersive experiences. Highlights included the Daisy Daydream installation, a botanical wonderland inspired by the season’s daisy print hero bag, and a giant inflatable Tabby bag, inviting guests to step into the whimsical world of the iconic design.
The launch event brought together VIPs, media, and Coach enthusiasts, including model Billie Jean Hamlet, influencers Nyaluak Leth, Jordan Turner Odell Munn, Cat Spanti, and actress Miah Madden, with DJ Soju Gang & Friends providing the soundtrack. Visitors explored the interactive space featuring a one-of-a-kind Tabby jumping castle, a DJ booth showcasing local talent, and a reimagined Coach Coffee Shop offering Tabby- and daisy-themed cakes from Le Yeahllow bakery.
With a curated collection of Tabby bags, including limited-edition daisy print and quilted yellow designs, the pop-up reflected Coach’s ethos of Expressive Luxury. Combining the energy of Melbourne’s laneways and New York City’s cultural vibrancy, the Tabby Shop provided a playful and imaginative escape, setting the stage for its global journey.
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