Joseph Contemporary Fashion Window Display London, GB Oct 2024

Our AW24 flagship window concept for JOSEPH drew inspiration from the plissé mould used to create their signature fabric treatment. The repetitive lines and folds featured in their collection is brought to life through our cascading sculpture piece. This sculpture is freestanding and sustainably fabricated using only cardboard and high gsm card. The palette selected is subtle and refined to allow the flowing form speak for itself. A combination of spotlights and an abundance of natural light creates interesting and repetitive shadowing. Rows of triangular prisms are intricately combined with w-shaped card connectors using hidden slits to create an accordion like structure without any need for additional fixings or supports.