Lacoste Athleisure Window Display New York, US Sep 2024

Case Study: Lacoste FW 2024 Window Display and Interior Fixture Enhancements by Vista Visual Group For their Fall/Winter 2024 collection, Lacoste enlisted Vista Visual Group to create a standout window display and interior retail fixtures that would reflect the brand's heritage while adding a contemporary twist. The project required a fresh, unique design concept that would captivate shoppers and enhance the in-store experience, all while staying true to Lacoste’s iconic style. Vista Visual Group was given the challenge of developing a design that would seamlessly blend Lacoste's athletic roots with a modern retail aesthetic. Our team set to work, conceptualizing and refining a dynamic display that would engage both passersby and in-store customers. The centerpiece of the window display was an innovative use of tennis rackets, paying homage to Lacoste’s history as a tennis-inspired brand. These rackets were arranged in a visually compelling manner, creating a striking focal point that highlighted the brand's athletic legacy. This unique display was designed to draw attention and create a memorable impression for Lacoste's FW 2024 collection. In addition to the window display, we designed custom wood veneer pedestals that added a sophisticated touch to the interior retail space. These pedestals provided a perfect platform for showcasing key products, offering a balance of elegance and functionality. Vista Visual Group also produced customized Lacoste logos, which were integrated throughout the store to reinforce brand identity and ensure a cohesive visual experience. The interior fixture enhancements extended to the clothing display sections, where we created bespoke millwork solutions. The millwork was meticulously crafted to blend form and function, offering a sleek and organized way to present Lacoste's latest apparel while enhancing the store’s overall aesthetic. The result was a harmonious fusion of creativity and craftsmanship. The tennis racket display and wood veneer pedestals brought an elevated and engaging feel to the store, while the customized logos and millwork production ensured a consistent and polished brand presentation throughout the retail space. Lacoste’s FW 2024 window and in-store experience became an immersive journey for customers, showcasing Vista Visual Group’s ability to bring unique and thoughtful design concepts to life. "Crafting Visionary Solutions through Creative Fabrication."