Roblox Software Virtual/Augmented Reality Paris, FR Sep 2024

For Paris Fashion Week 2024, a new era of digital fashion has been activated! Sawhorse Productions and WeAR launched the first ever Alternate Reality fashion show featuring Gen Z Roblox fashion designers. With the scan of a QR code, Paris Fashion Week attendees can see models walk the virtual runway of the Seine River in designs from top UGC creators Disordinance and Junozy. This true XR activation unites physical and virtual worlds, and gives audiences a new way to experience fashion.