Alo Yoga Athleisure Virtual/Augmented Reality Los Angeles, US Mar 2023

For Fashion Week 2023, Sawhorse partnered with Alo to launch the first-ever multiverse fashion line in Roblox. These digital clothes, seamlessly wearable across the biggest metaverse platforms, were released in a synchronized product drop across over 1000 games and social media networks—reaching millions of people in one coordinated blast. We integrated 3D, AR, and VR implementations in partnership with the biggest platforms including Zepeto, Decentraland, ReadyPlayerMe, RecRoom, VRChat, TikTok, and Snapchat. Alo’s successful launch proves their innovative leadership and signals to the industry that digital fashion is the future.