Virtual/Augmented Reality Los Angeles, US Dec 2023

Sawhorse created an exclusive virtual house party coinciding with the release of Olivia’s hit album, GUTS. This popular community experience gave super-fans a place to hang out, shop, and find coveted items—all while listening to Olivia’s tracks. We even dropped new music virtually, in sync with actual song release dates! This resulted in a significant boost to album awareness and drove millions of visitors to experience Olivia’s music on Roblox.