Coca Cola Soft Drinks & Juices Virtual/Augmented Reality Los Angeles, US Sep 2023

With generative AI dominating the news cycle, Sawhorse in partnership with Virtue helped Coca Cola pull together a brand-building activation to keep Coke top-of-mind for consumers. Coca Cola launched a new AI-concocted flavor, Coke Y3000, promising to give people a “taste of the future”—while Sawhorse created a delightful, personal experience that transforms anyone’s phone camera into a lens that “sees the future.” Millions played with reinventing their everyday surroundings into unusual and surprising images. This is a great example of using gen-AI to set people free with personal creativity, all while cementing a brand for new generations.