Sol De Janeiro Beauty, Perfume & Skincare Virtual/Augmented Reality Los Angeles, US Feb 2024

In February 2024, Sol de Janeiro launched an immersive experience on Roblox, garnering over 8.3 million plays within its limited one-month run. “Sol de Janeiro Universe” was designed to foster connection, joy, and self-confidence, aligning with the brand's vibrant and inclusive ethos. Players could spread good vibes by complementing each other. They explored a tropical summer paradise inspired by Brazilian culture, featuring scavenger hunts, mini-games, and exclusive virtual merchandise. This groundbreaking activation not only engaged a broad audience but also marked Sol de Janeiro's innovative entry into the gaming world, creating a memorable digital experience for users globally. Built by Sawhorse.