Fashion Institute of Technology Luxury Fashion Product Design New York, US May 2024

This POP Display will allows shoppers to both engage and interact with the brand's features. I created a top focal play area as a tactile experience that will directly influence purchase decisions. LEGO has always promoted its plastic bricks as educational toys that empower children and adults to become imaginative, engaged learners through play. This retail fixture encourages people of all ages to expand their creativity because as lego says "Make Your World Possible".