JW Anderson Window Display
JW Anderson as a brand is rooted in queer culture, also having a queer Creative Director, Jonathan Anderson.
This window display is a realistic setting, promotional display at their London store that emphasizes themes of the brand such as nightlife / “rave” culture, aesthetics of the Soho, London area and exploration of sexuality and the human physique.
Currents trends in today’s culture are heavily inspired by queer art and music with artist’s such as Troye Sivan’s latest album Something to Give Each Other, as well as former JW Anderson brand ambassador Charli XCX’s upcoming album brat.
Playing off the current zeitgeist in today’s queer community, JW Anderson will be able to increase traffic to the brand as they are curating their marketing to what their consumers are inspired / interested in.
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