Valentino Luxury Fashion Pop-Up New York, US May 2024

This is a project I did for my spatial experience design class. The pop up highlights Valentino's Rockstud Ballerina Flats and is located on the High Line in Manhattan. This experience merges the industrial infrastructure of the High Line and Valentino's iconic symbols through the installation of a studded all pink iron beam bridge for the space. Visitors will be able to immerse in the Valentino world, enjoying coffee from a all pink coffee cart, as well as classical music, free games and prizes from a wheel, and the interactive experience of making their mark by tying ribbons on a life size Valentino logo. The pop-up also includes a special installation and recreation of the famous ballerina statue by Edgar Degas wearing the Valentino Rockstud Ballerina Flats to further represent Valentino's edgy yet romantical aesthetic.