David Jones - Santa's Workshop of Wonder
David Jones Department Stores & Malls Pop-Up Sydney, AU Dec 2023
The David Jones Christmas campaign included a series of activations throughout their network of stores, celebrating 185 Christmases with the brand. We worked with the DJ team to elevate their flagships in Sydney and Melbourne with retail experiences that allowed people to make the most of the amusing world of Christmas. We converted the level nine at the Elizabeth St store into a spectacular Workshop of Wonder, with interactive moments to engage the little ones and create special memories. The playground presents moving cog wheels, nutcrackers and even Santa’s post box, with DJ entertainers to lift the space and guide customers through this fun adventure. From the creative concept to a realistic 3D design, we brought every element to life, unfolding the magic in three weeks of installations and delivering a shopping journey like no other.
Dashing Group
Dashing Group