Creed 'Spring Flower'
We worked with Creed to extend their 'Spring Flower' campaign into the physical world, creating a display that is blooming in stores across Paris to London.
Delicate and organic, the essence of 'Spring Flower,' is captured through a concept centred around handmade paper flowers, honouring the individual beauty of each ingredient and the craftsmanship that goes into Creed’s perfumes.
Honouring House of Creed's signature contemporary twist, neon light that echoes the shape of the perfume bottle is incorporated into the display, bordered with a hit of vibrant pink. Curling wooden hazel branches allow for different flower heights, with product displayed at the centre of open flowers, spotlighting the fragrance without disrupting the naturalism of the display.
Custom coloured moss is used throughout the installs, providing a versatile landscaping element which has been used across a range of applications including department stores, promotional displays and interior niches.
The 'Spring Flower' concept can be experienced at their flagship London location on Regent Street and Mount Street Boutique, as well as across Creed’s Paris locations.
By bringing the fragrance to life in physical spaces, our concept serves as an extension of Creed's multi-platform campaign, ensuring a cohesive and engaging brand experience across all touchpoints.
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