UGG - Feel Heard Launch
For the SS22 Pride collection, UGG partnered with The Trevor Project on the launch of the "Feel Heard" campaign. The campaign came to life through brightly colored phone/telecommunication themed propping.
The 5th Ave flagship launch included a photo booth fashioned to look like a phone booth, a calming reflective space for customers to jot down a moment they felt heard, a beautiful ceiling installation, and full window takeover.
Props/Graphics by:
Pink Sparrow and C2 Imaging