UGG - Feel Heard Launch
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For the SS22 Pride collection, UGG partnered with The Trevor Project on the launch of the "Feel Heard" campaign. The campaign came to life through brightly colored phone/telecommunication themed propping.
The 5th Ave flagship launch included a photo booth fashioned to look like a phone booth, a calming reflective space for customers to jot down a moment they felt heard, a beautiful ceiling installation, and full window takeover.
Props/Graphics by:
Pink Sparrow and C2 Imaging