Coach Luxury Fashion Out-of-Home London, GB Nov 2022

Yesterday Coach went live with a ground-breaking extension of the Courage to Be Real campaign on the world-famous Piccadilly Lights in Piccadilly Circus!   Piccadilly Lights, the largest advertising display in Europe, is running the Courage to Be Real campaign for 24hours a day, from 7th – 13th November, with a spectacular hourly 3D full screen takeover featuring our iconic brand ambassador, Lil Nas X.   We’ve leveraged Ocean Outdoor DeepScreen™️ 3D technology creating an illusion of Lil Nas X moving around and even out of the screen and looking over Piccadilly Circus whilst performing.