De Lorean Automotive Interior Milano Marittima, IT Aug 2020

Light is an important part of the design process. When brands design their unique format they pay a lot of attention to the furniture, to the shape of the furniture, to the type of materials, and to the colors. The store is the place where you deliver your product to the customer, it's a place where you meet your customer, and in the store there is the client and the product. With this idea we understand that there is a reason why so many brands dedicate a lot of attention to develop something unique and special and to what makes the difference between them and many other retailers. We've studied closely lighting and retail and how color temperature effects the products in the space. The combination of three important players leads to the perfect solution. Your product, the spot itself; the place where you sell, where you meet your customer; but also the lights can benefit all and connect all things together. We collaborated with DOLERAN on this project.