Quattrobi Visual Merchandising & AR/VR Interior New York, US May 2020

ighting provides a source of illumination so shoppers can see the products, merchandising displays, and of course window displays. Light also shapes how customers feel— consciously and subconsciously— about a store, product or overall retail experience. When used to it's full potential, light leads the way to the customer experience. For this project we designed with SHAPE, we were able to highlight all of the necessary areas and product displays so they pop.