Cole & Son, Paris Déco Off
Pop-Up Paris, FR Jan 2020
Luxury wallpaper brand Cole & Son continue their partnership with London creative design agency, FormRoom to unveil an Andalusian-inspired showroom to debut the brands new ‘Seville’ collection at Paris Déco Off 2020. Located in the Parisian district of Rue de Seine, the vibrant pop-up took inspiration from architecture, music, flora and culture, transporting visitors from the streets of Paris to the sun-drenched, poetic gardens of Southern Spain. While speaking to the design criteria, ‘Bringing The Outdoors In’. Taking design cues from the botanical, architectural and ceramic-inspired prints, FormRoom unveiled three sets, ‘The Garden Party,’ ‘The Kitchen Garden’ and ‘Courtyard’ in the Galerie Rauchfeld showroom. Evolving upon the collection prints, we combined the Mediterranean hues of warm terracotta and vibrant blue with textures and props to translate the product into a physical showroom. The space presents Mudéjar Spanish flavours infused with Italian Renaissance to insert heritage and escapism into the guest experience.
Formroom
Formroom