Selfridges & Co. Department Stores & Malls Pop-Up London, GB Sep 2024

AMOUAGE debuts its first large scale physical partnership with Selfridges Oxford Street, revealing a one-of-a-kind ephemeral destination featuring a curated edit of its most iconic high perfumery creations, at the heart of the Beauty Hall of the London luxury department store. A milestone moment in the international development of Amouage, the space invites clients to experience the House’s creative universe and unique take on physical retail as well as feel the quality and special attributes of perfumes that set Amouage apart. The installation features an interplay of rammed earth textures, fresh clay finish, metallic accents and crimson sand, with a radiant Sun setting in its centre – showing once again, how deep Omani heritage through contemporary design can transform retail experience and elevate High Perfumery, telling the story of four decades of excellence. Production and installation: Harlequin Creative: Héroïne Photography: dlpictureuk Amouage distribution partner in the UK: Kenneth Green Associates Claude J. CHAIZE Alicia Hemmings