Lamborghini Automotive Virtual/Augmented Reality Los Angeles, US May 2024

Two-hearted Super SUV, two realms to conquer. The Lamborghini Urus SE landed on the Roblox platform for thousands of players worldwide to experience. You can customize your virtual Urus SE, challenge friends in gripping track competitions, and shop for exclusive Lamborghini UGC. The brand’s history is mixed with digital language to offer users an exclusive preview of the future of design and of luxury car innovation. Built by Sawhorse Productions.