Burberry Luxury Fashion Virtual/Augmented Reality Los Angeles, US Feb 2024

In February 2024, Burberry launched a captivating takeover of Harrods in real life and on the Roblox platform, seamlessly blending the physical and virtual worlds. Features a digital recreation of Harrods' iconic facade and offers a variety of interactive elements, including scavenger hunts and obstacle courses, allowing users to unlock exclusive Burberry items. With over 850,000 plays, the Burberry at Harrods Obby showcases the brand's heritage and spirit of exploration in an engaging, immersive format​. Built by Sawhorse.