Tommy Hilfiger Luxury Fashion Virtual/Augmented Reality Los Angeles, US Jun 2022

Tommy Hilfiger’s TOMMY PLAY is a vibrant and immersive digital experience on Roblox with over 52 million plays. Based in New York City, players can customize their own space, and shop official Tommy UGC fashion. Integrated with major events like New York Fashion Week, TOMMY PLAY showcases the innovative fusion of physical and digital fashion, highlighting its success and pioneering role in the metaverse. Built by Sawhorse.