R.M.Williams - Autumn Winter
Timeless Style, Workshop Mastery.
Aligned with R.M.Williams's seasonal campaign, our team created a captivating scene that celebrates the artistry of crafting. We transformed the hero window at their George St flagship with shoe parts adorning the back wall, referencing the repetition of the process around the workshop.
Continuing the narrative into the store, we incorporated small and large crates to further immerse customers in the story