Country Road - Kids World
Unveiling interactive shopping playgrounds!
The Country Road store in Frankston launched the Kids World space, a new initiative featuring interactive activities for children to play with while their parents shop. Inspired by the Australian bushland hues with pops of colour and a dusty tonal mix, we used natural textures and finishes to create engaging displays.
Evolving from the 2022 project, we developed new sensory fixtures and top-of-shelf props to suit the brand's retail destinations at Myer stores across Australia and CR stores in South Africa and New Zealand.
We designed, engineered and delivered the elements to meet guidelines in each location, with mass production done through our offshore team in Shanghai. The interactive space boosts kids' engagement while parents shop, creating a cohesive in-store experience.
Learn more: https://dashinggroup.com.au/dashing-folio/country-road-kids-world/
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