Judy Bell has been inspiring retailers for decades with her lively approach to what makes retail tick. Skilled in identifying and analyzing marketing trends, and studying visual merchandising techniques globally, she wrote Silent Selling, Best Practices and Effective Strategies in Visual Merchandising, a college textbook in 1988. The 5th edition of the book was published by Fairchild Books in New York, a division of Bloomsbury, with a release date of August 2017.
Judy worked for a wide range of retailers early in her career, including JC Penney, Herberger’s, and several specialty stores and boutiques. Most recent is Target, where she developed and led a variety of teams, including Visual Merchandising, Innovation, Competitor Insights, and Creative Merchandising Solutions. During her twenty-two year career there, her responsibilities focused on inspiring marketers, product designers, merchants, and merchandise presentation teams, and offering unique ideas to drive sales. Judy presented her insights to over 3000 Target team members and agency partners annually.