Winner of the 2018 Iron Merchant Challenge, Chuck Palmer of ConsumerX, speaks to ZenGenius about his experience as a team leader and participant in Seattle.
The 2018 Iron Merchant Challenge was full of surprises. I was honored to lead a team of retail pros, creating and producing a visual merchandising display for Timberland.
We wanted to show how Timberland can inspire their customers to take the first steps to make changes in their worlds. We tied Timberland’s commitment to the environment to their iconic yellow boot and in turn, to the GenZ consumer who holds a brand’s meaningful commitment to cause in high regard.
DID I MENTION WE ONLY HAD AN HOUR?
The biggest fun was working with a talented team who know how to crank out a great display. While I was named the Iron Merchant, the folks on Team Orange made it happen – Malia Arevalo, The Family Coppola, Doug Langston, BRR Architecture, George Foussias, Quadrangle, Whitney Kirk, Arc’teryx and Andrew Bertrand, Mosa.
“A huge thanks to the visual merchandising pros at ZenGenius and organizers of IRDC 2018 for making this fun for all the competitors. Get ready Boston. We’re well into planning our 2019 Iron Merchant Challenge strategy.”
— Chuck Palmer, ConsumerX
NOW THAT YOU’VE WON…
What do you do when you take home the coveted Iron Merchant sash? If you’re Chuck, you pack your bag and take it on a worldwide tour. Check out the photos below of his latest adventures.
Frame portrait of Chuck in his highly coveted sash.
Get in on the action!
Iron Merchant at IRDC happens through the collective efforts of creative minds and support from sponsors and generous donations. Feel like you have a product that lends itself to this unique event? Interested in seeing your name in the event program next to this annual highlight?
Iron Merchant at IRDC happens through the collective efforts of creative minds and support from sponsors and generous donations. Feel like you have a product that lends itself to this unique event? Interested in seeing your name in the event program next to this annual highlight?
Looking to engage your team? Love the Iron Merchant Challenge? Let ZenGenius inspire your team with interactive workshops tailored to you. Learn more.